Port Alfred was abuzz last week when a large delegation of national motoring media visited over three days for the launch of the new Jaguar F-Pace. Filled to the brim, our parking area shone with 26 of these beautiful vehicles as the media overnighted at Royal St Andrews Hotel following their ‘long-way-round’ drive through Alicedale to Port Alfred, via the Port Elizabeth airport. Image credits: Auto Dealer SA; Chris Wall Media; Difford Louw
The Jaguar F-Page media launch follows the launch of the Volkswagen T6 model range in 2015, with vintage versions of these iconic vehicles also adorning the grounds of the Royal St Andrews Hotel.
Events like these, including conferences, create the opportunity to expose national media to the beauty of the Sunshine Coast and what the area has to offer in terms of being a destination. Media for the Jaguar launch included representatives from Car Mag, Auto Dealer, Prestige Magazine, Leisure Wheels, Wheels24 as well as lifestyle media from You and Huisgenoot magazines and KykNet.
We hope to host similar delegations again in the near future to build Port Alfred’s reputation as a destination not only for seaside holidays, but conferences as well as events such as this one. Offering the biggest and most modern multi-purpose conference facility in town, the Royal St Andrews Hotel can seat up to 200 delegates in its facility, which can be divided into three smaller venues, ideal for smaller events.
*The vehicles for the Jaguar F-Pace launch were ferried by teams from Jaguar with Coastal Car Care taking care of the vehicle washing. These teams also stayed and dined in town.