Our dream is to expose as many people to Port Alfred as possible, contributing to a change in perception, turning the area into a destination and not a "pass through" or a little spot on the map.
To ensure that Royal St Andrews Hotel is the chosen destination for discerning travellers to Port Alfred, by playing a leading role in collaboration with other tourism partners.
To benefit Port Alfred through consistently delivering an exceptional hospitality experience through our friendly and generous reception of guests and commitments to anticipating and exceeding their expectations and needs.
Consistency, Hospitality, Integrity, Excellence, Friendliness, Passion.
