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Our Values

Our dream is to expose as many people to Port Alfred as possible, contributing to a change in perception, turning the area into a destination and not a "pass through" or a little spot on the map.

Smiling older couple at a lively reception, man laughing, woman embracing him from behind amid a warmly dressed crowd

To ensure that Royal St Andrews Hotel is the chosen destination for discerning travellers to Port Alfred, by playing a leading role in collaboration with other tourism partners.

Waterfront villas with private docks and terraces glowing at sunset, hillside homes and palm trees reflected in calm lagoon

To benefit Port Alfred through consistently delivering an exceptional hospitality experience through our friendly and generous reception of guests and commitments to anticipating and exceeding their expectations and needs.

Hotel staff in white shirts and navy pants posing on a sunny wooden terrace with landscaped garden and small reflecting pool.

Consistency, Hospitality, Integrity, Excellence, Friendliness, Passion.

Your journey to Gracious Hospitality starts here. Experience modern sophistication and elegance.